Main Schema: Add Structured Data to Help Search Engines Understand Your Site
The Main Schema tool in Blue Raven allows you to easily apply site-wide Schema Markup, a type of structured data that helps search engines better understand the content and context of your website. By giving search engines clear, standardized information about your business, you improve your chances of being featured in rich results, knowledge panels, and voice search responses.
You can find the tool under:
Tools → Expand Searchability → Main Schema
What Is Schema Markup?
Schema Markup is a type of code (using vocabulary from Schema.org) added to your website’s HTML. It helps search engines understand what your content means rather than just what it says.
For example:
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A plain string of text like “Contact us at +1 121 123 4567” tells a user how to reach you.
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With Schema, you can explicitly tell Google: “This is a contact number for sales support, available in English and Spanish, based in Miami.”
This deeper understanding helps search engines serve more relevant results, display rich snippets (like star ratings, business info, operating hours), and even place your content in voice assistants like Google Assistant or Alexa.
Why Schema Markup Matters
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Improves visibility in search results
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Supports rich snippets (ratings, FAQs, event times, etc.)
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Enhances local SEO with clearly defined contact info, service areas, and languages
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Builds trust and authority by aligning your data with a global standard
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Future-proofs your site for search features like AI-powered answer engines and voice search
How to Use the Main Schema Tool
When you enter Main Schema, you’ll see several fields grouped under logical sections. Here’s how to fill them out:
Toggle Site-wide Schema
Enable or disable global schema output with a simple toggle. This will affect your entire site, so make sure the info is accurate and up-to-date.
About Your Site
| Field | Purpose |
|---|---|
| Business Name | Your registered or trading name. |
| Business Founding Date | Helps with credibility and history in search. |
| Business Slogan | Adds a branding message or catch phrase. |
| Business Description | Summarize your business in under 300 characters. Keep it clear and customer-facing. |
| Business Type | Select from Schema.org-supported business types (e.g. Organization, LocalBusiness, Store, etc.) |
Social
Social Media Links
Add URLs to your social media profiles and directories (LinkedIn, Facebook, Instagram, Yelp, etc.). These are used in the "sameAs" property of schema, linking your business identity across the web.
Contact Points
Click “Add a new Contact Point” to provide multiple ways for people to get in touch.
For each contact:
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Contact Type (e.g. Sales, Support, Billing)
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Email Address
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Phone Number
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URL (specific page for that contact type)
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Languages (e.g. English, French, Spanish, Swahili — useful for multilingual audiences)
You can add as many contact points as needed, and remove them just as easily.
Areas Served
Add the regions you serve using the “Add a new Area” option. You can specify by:
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City
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State or province
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Country
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Continent
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Or just say “Worldwide”
This information enhances your local and regional SEO, helping you rank in the right geographic areas.
Schema Best Practices
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Use accurate, real-world information — don’t stuff keywords or misrepresent data
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Keep fields consistent with the rest of your site (contact details, URLs, etc.)
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Update schema regularly as your business grows or changes
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Avoid duplication with plugins or themes that may already output schema; Blue Raven handles this cleanly
Build a Better Foundation for Search
Blue Raven’s Main Schema tool gives you control over the structured data on your site—without needing to write any code. While schema markup alone won't rocket you to the top of Google, it’s a vital part of a long-term SEO strategy.
Combined with fast-loading pages, relevant content, and organic backlinks, this tool helps ensure your site is search-friendly, machine-readable, and ready for the future of online discovery. Blue Raven has been built to support long-term, sustainable growth by giving you the right tools to manage your site’s structure, clarity, and search relevance. We focus on doing things the right way no shortcuts, no black-hat tricks just clean, scalable SEO foundations that help your site perform better over time.
Feature Requests
If you have any feature requests that you would like us to consider please log Feature Request We would love to get your input to help make Blue Raven even better!